Case Studies Yoplait - short films celebrating the four seasons.

Yoplait - short films celebrating the four seasons.

General Mills were looking to test a new production model to get entertaining videos to be used throughout the year on the brand's socials, with fresh content for each season. Genero's community asked to create films showing "what's so good" about each of the 4 seasons, reinforcing the key brand message of “It’s So Good” via 270 complete videos.
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