Case Studies Tribeca Film Festival - Interactive video content + live event.

Tribeca Film Festival - Interactive video content + live event.

Lincoln Motor Company wanted to re-imagine storytelling for the digital age and deepen the connection with those who share their vision for design and transformation. Genero brought their community and, via our label partners, three global artists to the campaign - Damon Albarn, Ellie Goulding and Aloe Blacc. 125 interactive films created and showcased in kiosks at the Tribeca Film Festival in New York, plus an exclusive screening and live performance by Damon Albarn.
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