Case studies of successful campaigns. View all case studies.
Sony wanted to promote the 4K video capabilities of their new Xperia Z5 series smartphone. They ran 5 separate briefs to find directors in Barcelona, Paris, London, Milan and Berlin. Each director was sent the phone to shoot a 90” “Fleeting Moments” film capturing their city, as well as shorter cut down versions. The films were used online to promote the video capabilities to young creatives across Europe.
Celebrity Cruises worked with Genero to produce a 90” film and cut downs to drive their new media campaign. They commissioned multiple directors from different countries to shoot content from onboard as well as onshore in Italy and Spain. The affordability of the production costs allowed them to invest additional money into an takeover on Channel 4 during the premiere of the first episode of the new Homeland series.
HP were looking to engage a young creative audience across two campaigns and in 4 different markets. They received dozens of short film ideas around a "Keep Reinventing" theme and commissioned local directors in the UK, Germany, France and Australia to make highly engaging short films. Each filmmaker was shipped the HP product to feature naturally in their films.
Decca Records wanted to engage Genero's creative community to get different visual interpretations and an official music video for 'This Place Was a Shelter', while introducing his music to a young, global audience. We generated 194 full music videos from filmmakers in 40 different countries, with a huge range of different creative interpretations and an amazing level of quality.
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