Filmmakers will submit detailed creative treatments for you to review and select the director with the best idea to make your video.
Filmmakers go straight to production and submit videos for you to review and select your favourite submission.
Low Budget - lower payment amounts result in less interest from filmmakers and lower quality submissions. You may get a better result finding videos on the Store.
For smaller budgets change your brief structure. Need help? Get in touch.
Please select a video type above.
Label / Management Name
If you're not represented by a label or management, enter your artist name.
Artist / Brand Name
What is the number of primary content pieces you need?
Please specify the filmmaker payment structure for the videos in your brief description.
How long does each primary content piece need to be?
Additional cut-down versions for each video (for different platforms/uses):
INCLUDED: rights for all media (excluding TV/Broadcast) in perpetuity and in all territories.
Note: TV/Broadcast clearances do require adequate budget, so please keep that in mind when setting the budget for your brief.
Launch Brief ?
Treatments Due ?
Final Video Needed ?
Video Submissions Due ?
Video Delivery ?
Final re-edited video ?
The final video will be delivered in .
Do you need the video(s) produced in a specific location?
Note: unless you have some specific geographic requirements we recommend you select Worldwide
Tell the filmmakers what you need! More detail is always better. Be sure to include information like: the purpose of the video, intended platform (digital, broadcast), what should be included in the video, pacing, etc.
Formatting: **bold** *Italics* - bullet point More formatting
Describe the mood, style and any creative ideas you want for your video. Provide any visual references to help illustrate your vision. You can be as detailed as you like or leave it completely up to filmmakers to come back with their own creative ideas.
Describe how you want the video delivered and the required formats (e.g. you may need ProRes for broadcast, or MP4 for web).
If you need the filmmaker to source and provide audio (this might be music, effects, voice over, etc) please include full details below.
Note: The standard music licence and rights clearance each Filmmaker is requested to obtain is online, global and in perpetuity, however Client is solely responsible for checking and satisfying itself of music licenses and rights, including procuring additional music licenses and rights if required, and ensuring they meet Client’s usage requirements, including TV/broadcast usage if required.
Supply assets to the filmmakers (Optional)
Add a short introduction then attach files/examples below (e.g: live footage, logos, style guide, mood board).
Drop to add
Artist Bio / Background
Social media links (Website, Facebook, Twitter, Instagram, YouTube, SoundCloud...)
This will be the image for your brief listing. View the preview on the right.
Enter a strapline/callout for the brief below
Add a large banner image (optional) (Best size: 2400 x 400px)
Uploading logos is optional. It will be shown publicly in the Key Details of the brief.
To improve the design of your brief please send us the following assets so we can make any tweaks or design touch ups.
Supply assets via a Dropbox, Google Drive or similar link:
OR, if under 100MB upload below
We need the following two file types:
Purchase links for tracks/album
Song description (just a sentence or two describing the song for filmmakers)
Add a link to your song hosted on SoundCloud, YouTube, Vimeo, Rdio, Spotify:
Please complete key details section to select targeting option.
Send the brief to the entire Genero community to tap into the largest pool of creativity. Get more creative ideas and directors to choose from and use the tools including shortlisting, filmmaker rankings and messaging to help you select the best idea and director to work with.
Receive treatment submissions only from our SILVER, GOLD + PLATINUM Quality Ranked directors. These filmmakers have shown consistent creativity and quality, so you know you'll receive a great range of quality ideas from filmmakers who have the skills and experience to execute.
Minimum budget: $5,000.
Update your budget
Receive treatment submissions only from PLATINUM Quality Ranked directors on Genero. You will receive a smaller number of ideas and directors to choose from, but these are very talented directors who we know will deliver amazing work.
Minimum budget: $10,000.
Update your budget
Invite your preferred filmmakers (up to five) to view and pitch on this Private Brief. Use messaging, notes and shortlisting to make your selection. Use Genero's messaging, timeline, video feedback, and release form tools to manage production with the selected filmmaker. Learn more.
When you publish this private brief, these filmmakers will receive an invitation to view the brief and respond with pitches.
Use all of Genero's tools to set up and manage your own brief.
Genero will provide support and additional promotion to help reduce your workload and ensure you get a great result.
Genero provides end-to-end support, just like a member of your extended team.
Genero's Terms cover all confidentiality requirements and your brief content is only availabe to logged in Genero members - however you can optionally add an additional step which emphasises the confidentiallity and requires check-box acceptance (Genero keeps a record of acceptance).
No up-front payment is due to post a brief on Genero and review
treatments. To select a filmmaker you must pay the full budget
amount which secures the filmmaker to move ahead with production.
Genero holds the budget and you control when payments are released
to the Filmmaker at agreed production milestones and on delivery of
Phone number (required)
We may need to contact you by phone to assist with your experience on Genero. You will never receive any marketing contact by phone.
The SMS should take less than 90 seconds to arrive. If it’s delayed you can skip ahead now and verify later.
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Visit our Client Help Center to view common questions, or contact our Help team.
Enter your email address and we'll save a draft of your brief. When you join Genero, this draft will be waiting for you.