Genero was founded by Mick Entwisle and Andrew Lane, two Australians who have a passion for creativity, music, music videos and film, with careers in online and marketing. Launched in 2009, we have grown a global creative community of 300,000 filmmakers, generating over 10,000 videos for clients across many verticals including music, technology, food, travel, causes, docos, short films, fashion, sport, etc.
We offer a software platform to not only connect with our creative community to source video content, but to also manage the end-to-end creative and video production process, enabling agencies and brands to instantly transform their content creation capabilities and extend their creative and video production resources.
Genero's head office is in Melbourne, Australia, with a growing team based in London. In mid 2016 we are adding offices in New York City and Singapore, followed by other regions globally in 2017.
Prior to founding Genero, Andrew spent 5 years as Head of Online for one of Vodafone’s Australian business units. He also spent 8 years at CarterHoltHarvey (now SCA), one of Australia’s largest FMCG companies. He held brand management positions and later led their transformation into an online enabled business, via a team of 68. Andrew was also GM at a leading interactive marketing company, and instrumental in building GetWinesDirect, one of Australia’s most successful eCommerce businesses.View LinkedIn Profile
Prior to founding Genero, Mick was at Hewlett Packard for 10 years, including 4 years as their Interactive Marketing Manager. Responsible for managing online marketing for Australia / New Zealand, he helped pioneer HP’s adoption of various new technologies, approaches to online marketing and media channels including social media, search engine marketing and crowdsourcing. Prior, Mick worked in traditional marketing roles within start-up and established companies.View LinkedIn Profile
Dennis Finn is the current CEO of Advisian - a global advisory firm and member of the WorleyParsons group - and was previously the Vice Chairman and Global Human Capital Leader for PricewaterhouseCoopers International based in New York. Prior to PwC, Dennis served as Chief Executive and Chairman to a number of businesses and has extensive experience playing key leadership roles in major multinational companies. He is also the Chairman of Roller Digital, a global software provider for the hospitality and leisure industries.View LinkedIn Profile
Darren has held senior Sales & Commercial Director roles across ITV, United News & Media, C4, EMAP & Bauer Media with extensive experience working across multi-platform brands and launching numerous new B2B and B2C products and brands. Darren has also advised entrepreneurs and start-up businesses around strategic growth plans and capital raising.View LinkedIn Profile