Music Video and Brand Video Production | Genero

A video production solution 
for a new world

Technology Platform

End-to-end video production in the cloud. Review creative ideas, shortlist filmmakers, handle payments, electronic release forms, collaborative management of feedback and edits, through to final delivery.

Post A Brief

Learn more


Global Creative Community

Tap into the creativity of 300,000 filmmakers, animators and editors in 180 countries. Combined with our cloud platform, Genero brings speed, efficiency, collaboration and quality to any video brief and budget.

Watch Our Showreel

Are you a filmmaker? Join now

How it works

Post your brief Post your brief

Online form easily builds your brief page including budget, dates & number of videos.

Receive creative ideas Receive creative ideas

Filmmakers pitch their idea including examples of their work, storyboards & scripts.

Select a filmmaker Select a filmmaker

Select the right director using our collaboration, shortlisting & messaging tools.

Manage Production Manage Production

Manage milestones, feedback on edits, electronic payments, release forms & final delivery.

Trusted by

Client logos

Featured clients

Case studies of successful campaigns

Sony Xperia - Films shot on 4K phones across 5 European cities

Sony wanted to promote the 4K video capabilities of their new Xperia Z5 series smartphone. They ran 5 separate briefs to find directors in Barcelona, Paris, London, Milan and Berlin. Each director was sent the phone to shoot a 90” “Fleeting Moments” film capturing their city, as well as shorter cut down versions. The films were used online to promote the video capabilities to young creatives across Europe.

Celebrity Cruises

Celebrity Cruises worked with Genero to produce a 90” film and cut downs to drive their new media campaign. They commissioned multiple directors from different countries to shoot content from onboard as well as onshore in Italy and Spain. The affordability of the production costs allowed them to invest additional money into an takeover on Channel 4 during the premiere of the first episode of the new Homeland series.

Sounds of GREAT Britain

We've worked with Visit Britain across a range of different content briefs to make ads, long form content, city guides, destination videos and social content for a variety of media channels and campaigns.

HP - Bend the Rules

HP have been supporting the next generation of talent, across music, gaming, fashion and enterpreneurialism, for their ‘Bend The Rules’ campaign. They turned to Genero for their next installment of their Bend the Rules series and to discover the next big thing in filmmaking via a short film competition. The campaign integrated social media voting, an industry judging panel, as well as a premiere/launch event in cinema.

Olafur Arnalds - Official music video

Decca Records wanted to engage Genero's creative community to get different visual interpretations and an official music video for 'This Place Was a Shelter', while introducing his music to a young, global audience. We generated 194 full music videos from filmmakers in 40 different countries, with a huge range of different creative interpretations and an amazing level of quality.

Get video content

Get started by briefing our global community of filmmakers today

Post a brief

Filmmakers and Creatives

Start working with global music artists and brands and grow your career

Join now

A video posted by Roadshow Entertainment (@roadshowau) on