See What Unfolds | Trident | Genero.tv



The Challenge

On June 20, as part of their See What Unfolds ad campaign, Trident Gum turned an ordinary Wednesday night into something unexpectedly FUN with the help of superstar DJ Steve Aoki and Duran Duran. Among other things "Duran Duran - Hungry Like the Wolf (Steve Aoki vs Duran Duran New York Werewolf Mix)" unfolded, and we are asking people to join the fun by creating their own music video for it. 


Awards & Judging

Finalists will be selected from all of the entries and from those, two winners and two runners-up will be chosen: one of the winners will be chosen by fans, the other winner and runners-up by the jury.

The jury winner will receive $10,000, with two runners up each winning $2,500. The winner chosen by the fans will get $5,000.


The Brief

Make a music video for "Duran Duran - Hungry Like the Wolf (Steve Aoki vs Duran Duran New York Werewolf Mix)" that conveys the theme: See What Unfolds. The idea being that Trident is more than just a little stick of gum. It’s a spark of something unexpected, spontaneous and fun. For reference view Trident's current TV campaign here on YouTube.

The Trident logo and See What Unfolds tagline must be used as a closing frame. The lock-up can appear against a solid color or over moving footage. Live concert footage is also available. You can use as much or as little of the footage as you like.