Video Projects | Genero.tv
City2Surf
$8,000
Time remaining6 days left Judging

We are looking to create a piece of video content that captures the flavour of City2Surf that we can use to communicate this more broadly to those who haven’t previously entered as to why they should next year. The proposition is that this is the ‘one to run’. You will need to be on site at the event on Sunday August 10 in Sydney, Australia . You must capture footage from the start, the course and the finish (as well as other mandatories which will be provided to the successful filmmaker). The video will be used on the City2Surf web site, socials and some footage will be used in TVCs over the following year. The video shouldn't be longer than 2 minutes. The content piece for City2Surf may then be used as part of a broader promotional video piece across the whole City2Series which currently includes additional Events in Melbourne, Canberra, Brisbane and Perth. Submit Treatment : you will need to submit a treatment covering your idea for the promotional video, your plan for filming the event (covering things like your equipment, team etc.), your showreel and any other relevant work! --- --- --- Target Audience Primarily first time runners and general outdoorsy types who are looking for a fun day out and generally to be a part of the action. They aren’t die hard runners but like to consider themselves as fairly fit and active. They like to experience new things and aren’t afraid to try something for the first time. They might be considering doing a run and wanting the one that they gain the most enriching experience from. Currently this could be something like Colour Run or the Neon Run where there is an added gimmick on top of the run element. They currently see the City2Surf as more of a traditional run and aren’t aware of the atmosphere and entertainment on course. Considerations There is a lot to communicate in terms of the scale of the Event, on course entertainment, activity at the finish line, spectator involvement, running elites (incl. Men/Women/Wheelchairs), celebrity ambassadors, fundraising, scenery on course (including Heartbreak Hill!), sponsor activity, fancy dress and a potential high profile DJ on course this year. All travel and accommodation, gear hire and other requirements for your shoot should be budgeted from your total AUD $8,000 payment. About the event The Sun-Herald City2Surf presented by Westpac is a running Event covering 14km starting in the CBD taking in a spectacular course finishing alongside the beach in Bondi. The Event has been in existence for over 40 years and is now the World’s Largest Annual Run with around 85,000 participants entering and in excess of $5m being raised for charity annually. The City2Surf is iconic, not only for participants in regard to the stunning course meandering the coastline, but also for Sydney more generally in regard to the sheer amount of people and colour the race brings on one day. Residents come out of their houses to host parties along the course, bands come together to provide entertainment along the course and generally the whole city embraces the spirit the run brings. 

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