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Eli & Fur - Feel The Fire
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Exciting, artistic and visually striking music video required for forthcoming single from exciting London based house duo Eli & Fur.“Feel The Fire” is the latest single from hotly tipped London duo Eli & Fur. An energetic deep house track in the vein of Shadow Child / Secondcity / Gorgon City, “Feel The Fire” features catchy melodies, strong dancefloor grooves and a distinctive ethereal ‘Feel the fire burn’ vocal. We’re looking for an artistic, interesting and energetic music video with a stylish aesthetic. We are open to quirky or humourous ideas or narratives, as long as it is not cheesy or obvious. We are open to treatments that tap into the content of the lyrics (fire, desire etc) but would want them captured in an interesting or unique light. We'd like to keep the brief as open to interpretation as possible, but our priority is a finished product that is as imaginative, stylish and visually interesting as possible. The artist could potentially feature in the video. The supplied references offer the best indication of what we are into - images speak louder than words. Woodkid – I Love You Flume & Chet Faker – Drop The Game James Vincent McMorrow - Cavalier Jon Hopkins - Open Eye Signal Lancelot - Givin It Up TCTS - Games 

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Australian based filmmakers: BRUT is looking to develop a TVC to show how BRUT gives men the confidence to do what they do best, and do it better than anyone else. This could be achievements by individuals or groups based on their skill, courage or even pure strength. Importantly, the ad must make an emotional connection with our target by showing off these amazing feats through dramatic footage that captures attention. The concept should explore the amazing skills, expertise or abilities but must anchor back to BRUT being the enabler of confidence and how BRUT makes them feel confident, which allows them to achieve and do incredible feats. Extra footage from each shoot will be required to extend long form versions of each video for online channels.The communication must continue the BRUT - Back Yourself creative platform (reference attached to the brief) and clearly communicate that Brut gives you confidence. Key elements include : • Brut gives me confidence to do what I do best • Brut let’s me do what I want to do • Brut let’s me be who I want to be • Brut makes me feel great The ad must make an emotional connection with the target, with a grittier, more ‘urban/street’ feel, to help build a more modern masculine Brut brand perception. The execution should not feel too polished – it must be edgy & contemporary in tone and execution. USP: Brut gives me confidence • The Back Yourself tagline must be used • Product application shots using green cans / original shower gel / fragrance must be included. • Ensure that the ad has mass masculine appeal • Brut pack range shot • 30” and 15” TVC. However, consider also how these might become long form versions for use online Reference: BRUT "Back Yourself" TVC - use this as reference only, your video does not necessarily need to follow the style or tone of this ad. Please refer to the attached for the full brief  

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