Belgium Alex and Ol Belgium

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Read the Q&A with Alex and Ol What was it about Genero.tv that made you want to enter? Has it had an impact on your exposure or career?

What really attracted us in the beginning was the opportunity to present and express ideas in music videos. Everybody has a chance as a simple idea can have more of an impact than means. Directing a video for a famous group as well as knowing it would be seen world wide were two very attractive aspects as well.

Being able to show our work online has opened many doors for us: We started making a name for ourselves and other (less famous) artists have asked us to direct their music videos. Obviously winning the competition has given us more exposure which is why we are now hoping artists and music companies will come straight to us in order to develop new ideas together.

How would you describe your film making style?

We work in a very simple way. We start with a general idea (which will be kept throughout the entire video) and which we will develop in every possible way. All details added lead to our final piece. We like to work together because we find we're more creative that way. This forces us to prove our points, make the other understand why “my” idea is the right one.

Once this has been achieved, we keep on working to develop and polish all of our ideas together. We try to create a modern style of direction, and slightly avant garde, but our main focus is to retain the spirit of the song by keeping up with its beat, its soul.

What sort of work have you done in the music video space before?

We have mainly directed music videos for artists with less exposure. This has allowed us to establish our own way of working. Through that experience we have learnt from our mistakes and learned to solve issues in a quick and effective way. From one video to the next, we are looking to push ourselves, setting the bar higher every time – but we are still being cautious - we do not want to fall flat on our faces. We learn to be patient and we try to improve our directing skills each time.

Where are you hoping to head in the future?

We are looking to direct (in a very near future) a great short film about our generation. Then we would like to pursue our writing on several long features which we started a while back. Our ideal goal would be to direct those features ourselves in order to reach international exposure.

Subsequently we want to continue directing a large amount of music videos for artists of different styles, backgrounds and means. Unlike films, these music videos give us the opportunity to develop ideas in a free and unrestricted way. An original idea needs to be developed and kept throughout a four minute video. We love that concept and really enjoy presenting those ideas (which can sometimes be a little out there!) to artists who want to work with us. We would like to thank Genero TV for the opportunity they give to young directors who wish to work in the music field.

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Alex and Ol > Kris Koster
Hi Kris, congratulations for your clip. Very nice work! I have a small question to ask you, if it does not bother you. We also won a competition organized by Genero and Warner Bros Records (four months ago) but we haven't heard from the label neither for the money nor for the pitches! What about you? Thank you for your answered, and bravo again!

4 months ago Belgium
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By Alex and Ol

Lapinester Punchy and dynamic it is. Congrats on winning!

8 months ago United States
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By Alex and Ol

shrikrish Congratulations guys, great film!!

8 months ago United Kingdom
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By Alex and Ol

FabBeaverhausen How could I think it's true, i'm part of the vid and I am thrilled we've won. But that doesn't mean I don't respect the fact anyone has his own taste, perception and point of view... There will always be someone to think there were better vids... If not this website and all the competitions would be pointless

8 months ago Belgium
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By Alex and Ol

Massimo Balloi Very Good! Congrats!

8 months ago Italy
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By Alex and Ol

Matei looks nice, congrats

8 months ago Romania
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By Alex and Ol

Antoine Good Jobs Guys !!! Excellent Sologushi.... Excellent... Very very PRO.... your behaviour !!!

8 months ago Belgium
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By Alex and Ol

SOLOGUSHI you make your account just to post this comment... BRAVO I didn't expect to win... but there are more beautiful videos...

8 months ago Italy
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By Alex and Ol

SOLOGUSHI yes you respect because its true...

8 months ago Italy
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By Alex and Ol

tom_wise f**kin eXcellente! Great Work, direction, and Acting! Bravo

8 months ago United States
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By Alex and Ol

FabBeaverhausen like you said on you video to someone, We respect your opinion ;-)

8 months ago Belgium
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By Alex and Ol

Alex and Ol Thanx a lot to the Band Fenech-Soler, to Warner Bros Records and to Genero!! We are so Happy :)) And thx again to all our friends to make this project possible, we love you ;)

8 months ago Belgium
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By Alex and Ol

SOLOGUSHI The band are looking for an edgy treatment; something dark, abstract and "anti-pop............... this video is not dark and is not abstract and is not anti pop... its full of nothing... CHE MERDA..

8 months ago Italy
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By Alex and Ol

Ced Hey hey hey! Nice job! I like it! you will be the best!

8 months ago Belgium

Alex and Ol ...Sorry, we're so excited :))

8 months ago Belgium