Owl City wants you to make a music video for his next single Gold. This is a massive opportunity to gain a high level of exposure for your work; Owl City's most recent video hit 1.9 million views in it's first week, with the video before that achieving over 75 million views!
He's left the brief wide open to your interpretation however please consider Owl City's younger demographic and avoid any inappropriate content.
Deadline for entries is 11 March 2013, 23:59 GMT time.
Awards & Judging
The winner will receive $5,000 and have their video used by the band as they promote Gold.
Outstanding videos will also be nominated for the 2013 Genero Awards.
The winner and finalists will be chosen by Owl City and Genero.
When it came time to record The Midsummer Station, Adam Young’ s third album as Owl City, the Minnesota native set himself the following challenge: "Over the past several years I'd become fascinated with trying to capture magic in a jar through simple, concise pop songs,” he says. “I saw it as a great challenge to try to come up with catchy, unique, and memorable songs because it was a new method of songwriting I'd never approached before. I believe artists should never look back or repeat themselves and this was a new frontier for me.”
To create the instantly memorable, feel-good moments he envisioned, Young sought out co-writers and outside producers for the first time, enlisting his friend Matt Thiessen (Relient K), Stargate (Rihanna, Wiz Khalifa), and the team of Josh Crosby, Nate Campany, and Emily Wright (the latter known for her work with Dr. Luke). “I made my first two records on my own without any outside help and learned that it’ s easy to overthink what you do by allowing yourself to become too emotionally invested in what you're doing,” Young says. “Initially, I was anxious about letting other people co-pilot the solo endeavor I’ d always played close to the chest, but it was exhilarating not having 100 percent control over what happened. In the end for me, it's all about trying new things as an artist. Working with other writers taught me to care about a song as a piece of art created to reach people versus worrying about getting the final say or having my own way. Collaborating kills off a lot of ego and pride issues and that’ s a really healthy thing.”
The process enabled Young to tap into collective human experiences in his lyrics and connect on a larger scale. “I’ m known for creating music based on whimsical ideas and concepts from my own headspace, and another set of parameters I set for myself was to write about things people might relate to better,” he says. Young is particularly proud of Embers in which he acknowledges that everyone goes through dark days, but the trick is to stay focused on the light up ahead. Dementia documents the “crazy, schizophrenic thoughts and feelings” Young dealt with in the wake of the success of his chart-topping 2009 platinum debut album Ocean Eyes, while Gold serves as a reminder to never forget your roots (in his case, Owatonna, MN, where he still lives). Then there’ s Dreams and Disasters, which Young says sums up the core theme of the album. “Life is full of dreams and disasters,” he says. “When things go right, you feel like you're on top of the world and when things go bad, you're heartbroken, but you've got to figure out how to press on regardless of your situation because life is all about the journey.”
“The Midsummer Station is still a whimsically lyrical record but perhaps not as over- the-top in its quirky depth of imagery as my previous work,” Young continues. “On this album I wanted to write songs that felt a bit more accessible in a way that would allow listeners to enjoy the songs for what they are rather than parse the meaning of every little phrase or metaphor. I wanted to paint with bigger, broader brush-strokes so people might better understand and relate to the kinds of things I'm singing about.” Young’ s willingness to collaborate on The Midsummer Station also opened new sonic avenues. The album retains Young’ s synth-driven melodic pop sensibility but majorly ups the rhythmic ante. Songs like Shooting Star, Dreams and Disasters, and I’ m Coming After You pulsate with euphoric dance beats that will appeal to fans of house, trance, dub-step, and other styles of EDM. “I grew up listening to dance music and I've always wanted to make a dance record, Young says. “European dance music has so much influence over pop right now, so it made sense to me. I admire a lot of the great trance DJs of the past ten years, guys like Armin van Buuren, ATB, Above & Beyond, Tiësto, and Ferry Corsten.” Other tracks, like Embers and Dementia,” follow on the more rock-inspired sounds that Young began to explore on his second album, 2011’ s All Things Bright and Beautiful. Dementia even features guest vocals by one of Young’ s heroes, blink-182’ s Mark Hoppus. On the album’ s first single, the incredibly infectious pop gem Good Time, Young is joined in a duet by Call Me Maybe star Carly Rae Jepsen. Young being a fan of Jepsen, reached out to her about collaborating on a song upon learning that she was also a fan of his. This mutual admiration and excitement to work together can be heard on Good Time – an undeniable summer anthem.
Though the songs were written during various sessions in Los Angeles, New York, and Nashville, Young recorded The Midsummer Station at his own Sky Harbor Studios in Owatonna, as he has all of his albums. “I've learned a few tricks over the past few years as a producer that have allowed me to better capture the sounds I envision in my head, and I think this album sounds a lot more polished than my previous records and it's been great to see the evolution of Owl City as a project with an aesthetic change over time and evolve from one thing into another,” he says.
Indeed Young has come a long way since his days posting his musical experiments on MySpace and YouTube, launching both an online savvy and radio-friendly career that the New York Times called “a textbook illustration of how the music business needs new and old forms of media to make an artist a star.” Before becoming an Internet sensation, Young, the only child of a mechanic and a schoolteacher, attended community college and worked dead-end jobs, including one in a warehouse loading Coca-Cola trucks. He began creating melodies and beats on his laptop as a way to combat insomnia and eventually self-released an EP, 2007’ s Of June and an album, 2008’ s Maybe I’ m Dreaming, both of which reached the Top 20 on Billboard’ s Electronic Albums chart.
Impressed by Young’ s connection to his grassroots audience, Universal Republic signed Owl City in early 2008 and the following year released Ocean Eyes, which spawned the quadruple-platinum first single Fireflies, —a No. 1 smash hit in 24 countries including the U.S., where it hit the top spot twice, and sold more than 12 million downloads worldwide. “I don’ t think of ‘ Fireflies’ as something I have to beat because that isn’ t really the point,” Young says. “The point is to inspire people. I want my music to be the first thing people reach for when they get home after a good or bad day. I want it to be a refuge or a "way out" in the same way my favorite albums have been for me over the years. If I catch myself trying to write songs just to break records, I realize I’ m doing it for the wrong reasons.”
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10.4 Upon submitting Your Video, you must not post, publish, upload, transmit or otherwise disclose the Video to any other party, or any work incorporated into the Video, until the Project has ended and the Winning Video has been announced. You may however embed Your Video using the Genero embed code from the Video Player or use the direct URL link or sharing tools provided to the Video on the Website once Your Video has been published.
10.5 Notwithstanding the clause immediately above, you are permitted to use your Video for self-promotional purposes (i.e. your showreel). For avoidance of doubt, You are not permitted to use your Video for any commercial or monetising purposes. If your Video was not approved and published on Genero, you are not permitted to post your Video to any other websites, or deal with it in any way.
10.6 Upon submitting Your Video, you must not deal with (including license, assign, transfer or sell), or post, publish, upload, transmit (or otherwise disclose to any other party) the Video or any work incorporated into the Video, until each of the following have occurred:
(a) The Project has ended; and
(b) The Winning Video has been announced; and
(c) 14 days after the Winning Video has been announced You have not been notified that Your Video is the Winning Video or an Additional Video.
10.7 Subject to any restrictions herein, for all Videos other than the Winning Video and any Additional Videos, Filmmakers retain the rights to their original video footage to the exclusion of any Assets or other copyright or non-original material, which must be removed prior to using or dealing with the Video for any further purpose other than those expressly granted herein.
Genero and Client have the right to:
(a) select a Filmmaker and their Video as finalists or winners;
(b) disqualify a finalist or winning Filmmaker and their Video if the Filmmaker has not complied with these Terms, and set aside the relevant Video from the Project;
(c) disqualify a Filmmaker if their Video collects views, comments, votes or any other activity using automated tools or disposable email addresses, or any similar method;
(d) supplement a finalist or winner with any other Filmmaker and their Video in place of a disqualified Filmmaker and their Video; and
(e) purchase any non-Winning Video for a fee not exceeding 20% of the cash Payment awarded to the Winning Video, each an Additional Video.
11.2 Genero will announce finalists and winners on the Website and attempt to make contact via email using the details provided in Your Account. Finalists and winners must respond to Genero’s contact attempts within 2 days of notification. Genero accepts no responsibility for being unable to reach You if these attempts are unsuccessful, and reserve the right to withdraw Your finalist or winner position and select alternative finalists or winners.
Genero Video Sales (Marketplace)
12. Warranties and Acknowledgement
12.1 User hereby acknowledges, warrants and represents that:
(a) User will not use the Marketplace, User’s Genero Account, the Marketplace Videos, or any content in the Marketplace Videos or in the Marketplace, dishonestly, fraudulently, for illegal purposes or for any use at all other than expressly specified herein without the express written consent of Genero.
(b) User will not complete, or attempt to complete any commercial transaction between Users outside of the Marketplace, including but not limited to the offer or supply of Marketplace Videos or any other User creative content, current or historical, made through the Marketplace.
(c) User will not distribute any part of content accessible via the Marketplace (other than User’s Marketplace Video) in any medium whatsoever without Genero's express written consent.
12.2 User hereby acknowledges that access to the Marketplace is intended solely for viewing and/or purchasing Marketplace Videos in accordance with these Terms, and that the Marketplace Videos or other information stored in the Marketplace is provided “as is” and may not be downloaded (unless explicitly allowed for under these Terms), copied, reproduced, distributed, transmitted, broadcast, displayed, sold, licensed, or otherwise exploited for any other purposes whatsoever without the prior written consent of Genero.
13. Marketplace Video Representations
13.1 Sellers shall make available Marketplace Videos pursuant to the instructions found on the Marketplace homepage and in accordance with these Terms.
13.2 Any Marketplace Video that includes Project Assets must have all such Project Assets removed in their entirety before the Marketplace Video may be sold, re-edited and transferred to Buyer as a Purchased Video, or otherwise used outside the Marketplace in any way.
13.3 Seller is solely responsible for any and all content included in their Marketplace Video, and for removing all Project Assets from the Marketplace Video before it is sold, re-edited and transferred to a Buyer or otherwise used by a Buyer as a Purchased Video.
13.4 By making a Marketplace Video available in the Marketplace, Seller represents and warrants that, other than as to any Project Assets included therein (which will subsequently be removed as per above clauses), the Marketplace Video does not contain content that violates the rights of any third-party, including any third party copyright, trademark, or patent, or a person’s right of privacy/publicity, or other personal or proprietary rights of any third party, and that Seller has all necessary rights and permissions from any Contributors and/or Performers in order for Seller to grant the rights to Genero and Buyer as contemplated hereunder.
13.5 Genero does not endorse any Marketplace Video, and content, opinion, recommendation, or advice expressed in any Marketplace Video uploaded by Seller, and, expressly disclaims any and all liability in connection with such Marketplace Video.
14. Purchasing a Marketplace Video
14.1 Obligations of Seller
(a) When making available a Marketplace Video to the Marketplace, a Seller shall specify: (i) the Seller Offer Amount; and (ii) any Seller Terms. Such Seller Offer Amount and Seller Terms may be changed by the Seller at any time prior to a valid offer being accepted for the Marketplace Video.
(b) The Seller Terms may include, but shall not be limited to, the following: (i) the permissible uses of the Marketplace Video, including territory of use, and/or restrictions on usage set by the Seller; (ii) whether the Seller requires any special conditions to be agreed by the Buyer.
(c) A Seller must not include in any Marketplace Video any material which is or may be defamatory, racially, religiously or sexually discriminatory or vilifying, offensive, in breach of a duty of confidentiality or privacy owed to anyone, in breach of the moral rights of an author of the image, in breach of any contract or otherwise unlawful.
14.2 Obligations of Buyer
(a) Buyer shall offer to purchase a Marketplace Video by issuing a Proposal for the use of the Purchased Video to Seller.
(b) The Proposal may include, but need not be limited to, the following: (i) the proposed uses of the Purchased Video, including territory; (ii) whether the Buyer requires any special conditions to be agreed by the Seller, such as exclusivity or specific limitations on re-use of the Marketplace Video or Purchased Video; (iii) the deadline for the satisfactory completion and delivery of the Purchased Video; and (iv) whether the Buyer requires the Proposal to be treated as confidential by the Seller.
14.3 Acceptance of the Proposal / Counter-Offer
(a) The Seller shall have the option to accept or decline the Proposal. In the alternative, the Seller may issue new Seller Terms under which the Marketplace Video may be purchased.
(b) If the Seller accepts the Proposal, the Buyer will be asked to agree to the terms of a Video Sales Agreement, entered into between the Seller and the Buyer, and which shall specify the following: (i) the agreed Video Sale Amount; (ii) the Buyer Project details; (iii) the proposed usage, exclusivity, etc.; and (iv) other conditions required before a Marketplace Video may become a Purchased Video.
(c) If the Buyer has required the Proposal or Buyer Project to be treated as confidential, the Seller shall agree to the terms of any Non-Disclosure Agreement accompanying the Proposal.
(d) Seller and Buyer understand and agree that the Video Sales Agreement shall be deemed to have been entered into as between only the Buyer and Seller and shall be apart from these Terms or the supply of the Marketplace Video in the Marketplace. Each of the Seller and Buyer acknowledges and agrees to be bound by the terms of the Video Sales Agreement into which they have been entered, including to the terms as to usage and other special conditions to which both the Seller and the Buyer have agreed.
(e) Unless otherwise separately agreed to in writing by Genero, Genero is not and will not be a party to the Video Sales Agreement between the Buyer and Seller and shall bear no liability whatsoever to either the Seller or the Buyer in relation to any aspect of the sale of the Marketplace Video or Purchased Video.
(f) Both the Seller and Buyer are obliged to work together in good faith to complete the Marketplace Video for use in the Buyer Project.
(g) Under no circumstances will a Buyer or a Seller seek to make any direct approach to one another outside of the Marketplace with respect to the Marketplace Video or other similar video, for the purposes of avoiding operation of these Terms or payment of the Genero Fee. This provision shall not prevent Buyer and Seller from directly communicating for purposes of finalizing any sale initiated through the Marketplace, and/or finalizing any Buyer Project.
(h) Where a specific Video Sales Agreement is not created between the Buyer and the Seller, a default Video Sales Agreement prevails with the following default terms: i) territory is worldwide, ii) term is in perpetuity, and iii) copyright is transferred from the Seller to the Buyer in full, which includes all things associated with ownership of personal property, which without limitation includes granting Buyer or its nominee or Client the exclusive rights throughout the world in perpetuity to manufacture, distribute, promote, advertise, sell, lease, license or otherwise exploit commercially the Video in all media and technologies now or hereafter known, including the right to communicate the Video to the public and to license all such rights to third parties in its absolute discretion.
15. Marketplace Fees and Charges
15.1 The Buyer acknowledges, confirms and agrees that the costs to be incurred by the Buyer for the Marketplace Video are as follows: (a) upon the Seller agreeing to participate in the Buyer’s Project, the aggregate Video Sales Amount for all Marketplace Videos purchased, plus any Applicable Taxes payable, will be payable by the Buyer to Genero via the designated payment method.
15.2 If the Buyer reasonably rejects the final Purchased Video, and does not allow the Seller an opportunity to cure, then the Video Sales Amount minus Genero’s Fee will be refunded to the Buyer via a payment form of Genero’s discretion. Genero’s Fee shall not be refundable.
15.3 The Seller acknowledges, confirms and agrees that: (i) within a period of 30 days after Buyer marks the Buyer Project as “complete”, Genero will credit the Seller whose Purchased Video has been accepted by the Buyer an amount equivalent to the Video Sale Amount less the Genero Fee and any Applicable Taxes; (ii) that any Applicable Taxes Seller is required by law to collect will be included in any price or offer amount.
15.4 Seller agrees that Genero will be paid the Genero Fee and is entitled to deduct the Genero Fee prior to issuing payment to the Seller.
15.5 Each of the Seller and the Buyer acknowledge, confirm and agree that: (i) Genero may, in the sole and absolute discretion of Genero, increase, decrease, modify, alter, introduce or remove any fee charged by Genero, either permanently or temporarily; (ii) Genero will provide 30 days notice to existing Sellers for any prospective change of the Genero Fee or any other fees charged by Genero, and these changes will only affect transactions that take place after the 30 day notice period has elapsed; (iii) unless otherwise stated all fees are in United States dollars.
Genero Video Briefs
16. General Video Brief Terms
16.1 Genero provides Briefs to facilitate the connection of Filmmakers with Clients and vice versa. After a Client has chosen a Filmmaker to work with via the Brief, Genero does not get involved in the ongoing communication or video production, and has no liability for any element of these activities, or the use of or participation in the Brief.
16.2 Genero highly recommends that the Parties agree all detail via a formal contract before proceeding, including (but not limited to) budget (refer to 16.5), location, timing, talent, insurance, video specifications and all other deliverables. Whilst Genero will endeavour to help where it can, Genero does not and will not mitigate or arbitrate in the case of any dispute between the Parties.
16.3 Genero may remove a Brief, at its sole discretion, if it believes it is fraudulent, or the Filmmaker is at risk of not being paid.
16.4 Genero reserves the right to promote completed Briefs and their Videos on the Website.
16.5 The total budget for a Director Brief must be paid in full by Client to Genero on selection of a Filmmaker's treatment. Genero will then pay the selected Filmmaker once the final video is completed to the Client's satisfaction, minus Genero's management fee.
16.6 Where a specific Video Brief agreement is not created between the Client and the Filmmaker, a default Video Brief agreement prevails with the following default terms: i) territory is worldwide, ii) term is in perpetuity, and iii) copyright is transferred from the Filmmaker to the Client in full, which includes all things associated with ownership of personal property, which without limitation includes granting Client or its nominee the exclusive rights throughout the world in perpetuity to manufacture, distribute, promote, advertise, sell, lease, license or otherwise exploit commercially the Video in all media and technologies now or hereafter known, including the right to communicate the Video to the public and to license all such rights to third parties in its absolute discretion.
17. Client Warranties
17.1 Client hereby acknowledges, warrants and represents that:
(a) You have the total budget to pay Genero as specified when creating a Brief;
(b) The Brief describes the video requirements as accurately as possible and in enough detail so the Filmmaker can determine if the payment they will receive is sufficient (payment a Filmmaker will receive is displayed on the create brief page, which is the total budget minus Genero's management fee);
(c) The Brief will not be substantially modified, once agreement with the Filmmaker has been reached, unless the Filmmaker agrees to such modifications;
(d) Client owns or obtained all permissions to any music or Assets provided to Genero or Filmmaker as part of the Brief;
(e) Reference checks, and any due diligence pertaining to Filmmaker have been requested and checked prior to selecting them;
(f) All Treatments (including other communication and responses, including emails) are confidential, and may only be shared within the Client’s team;
(g) All Treatments are protected by Copyright and owned by the Filmmaker. A treatment and a resulting Video will only be transferred to the Client if it is paid for in full to Genero.
(h) No Filmmaker will be commissioned until the deadline contained in the Brief has passed; and
(i) It is the Client’s responsibility to request Release Forms of the filmmaker and check them to the Client’s satisfaction.
18. Filmmaker Warranties
18.1 Filmmaker hereby acknowledges, warrants and represents that:
(a) All information contained within your Genero Account and Treatment response is true and correct, and does not mislead any person or entity in any way;
(b) By submitting a Treatment you will complete the Video in accordance with the Client’s requirements and within the Filmmaker payment amount specified;
(c) Filmmaker, Performers and Contributors (including director and producer team members) named in the Treatment or any communication that forms part of your response, are the persons that shall be used, unless otherwise agreed with Client;
(d) Reference checks and any due diligence requests by Client have been satisfied before proceeding; and
(e) Release Form requirements as per these Terms and any other release form requirements of the Client have been met.
19.1 User, Filmmaker, Seller and Buyer hereby indemnify Genero and Client upon; (i) any use, participation or purchase related to any Genero Services including submission of each and every Video, and (ii) submission of each and every piece of Content, and will keep Genero and Client indemnified against any and all actions, suits, claims, demands, proceedings, losses, damages, special damages compensation, sums of money, costs (including solicitor and client costs), charges and expenses arising out of or relating to your breach of any terms governed by these Terms, or use of the Video by Genero, Client or Buyer. You hereby irrevocably waive any right to seek or obtain an injunction, rescission or termination of these Terms, or any rights hereunder.
19.2 User hereby indemnifies Genero against any loss or damage suffered in the event that any Video, Content or information submitted by User and provided on the Website is incorrect or in any way misleading.
19.3 User hereby indemnifies Genero against any loss or damage suffered in the event that any aspect of the Website or Genero Services does not function as intended for any reason beyond the reasonable control of Genero and particularly in connection with: service interruptions caused by an internet service provider; an internet connection; any fault or deficiency in computer hardware or software; any fault or deficiency in audio/visual hardware; any fault or deficiency in website code.
19.4 Should Genero in its sole discretion, determine that User has breached these Terms, then nothing herein shall prevent or in any way restrict its right to pursue any of its legal and/or other remedies, including, without limitation, court action.
20. Exclusion, and Limitation of Liability
20.1 The Website and Genero Services are provided "as is" and without representations or warranties of any kind to User, whether express or implied, including without limitation:
(a) the quality and/or fitness of the Website or Genero Services for a particular use;
(b) as to accessibility or warranties that access or use of the Website or Genero Services will be uninterrupted or error-free;
(c) that the Website, Genero Services, and/or the Content will be secure or free of viruses or other harmful material or elements; or
(d) that any of the Content will be correct, accurate, timely, complete, or free of any third party claims.
20.2 Genero expressly disclaims any responsibility for the Videos displayed on the Website or made available as part of any Genero Services, and by using the Website or any Genero Services, Users agree that Genero shall have no responsibility for any Video (including any content in any Video) that infringes the copyright or other intellectual property rights of any third party or for any Video that is deemed to be offensive, discriminatory or misleading to Users in any way whatsoever.
20.3 Where Genero provides links to other websites, it does so for information and convenience purposes only. Genero has no control over, and shall not be responsible for any such website and/or the content thereof.
20.4 Genero reserve the right to discontinue or remove any part, Content, Video or functionality of the Website or Genero Services at any time and without notice.
20.5 Genero reserves the right to alter, modify, add to or change in any way, any provision of these Terms and may, in its absolute discretion, limit or expand the Genero Services available via the Website without giving prior notice to User.
21. Copyright Infringement - US Notice and Take Down Procedures
The United States Digital Millennium Copyright Act of 1998 (the "DMCA") provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe that any materials in the Website or found in a Video infringe your copyright, you may request that they be removed. This request must bear a signature (or electronic equivalent) of the copyright holder or an authorized representative, and must: (a) identify the allegedly infringing materials; (b) indicate where on the Website the infringing materials are located; (c) provide your name and contact information; (d) state that you have a good faith belief that the materials are infringing; (e) state that the information in your claim is accurate; and (f) indicate that "under penalty of perjury" you are the lawful copyright owner or are authorized to act on the owner's behalf. If you believe that someone has wrongly filed a notice of copyright infringement against you, the DMCA permits you to send this Website a counter-notice. Notices and counter-notices must meet the then-current statutory requirements imposed by the DMCA. See http://www.copyright.gov for further information. Our contact for copyright issues relating to this Website (including the notices and counter-notices) is firstname.lastname@example.org. Please note that there are penalties for false claims under the DMCA.
22. Assignment of Rights
22.1 Genero may transfer, assign, novate or otherwise deal with any of its rights under these Terms to another party without notice to You.
22.2 You are not permitted to assign any part of these Terms without Genero’s prior written consent.
23. Governing Law and Jurisdiction
23.1 These Terms and use of the Website and Genero Services are governed by the laws of Victoria, Australia.
23.2 By accessing or using the Website or Genero Services, User submits to the exclusive jurisdiction of the Victorian Courts in Australia for any dispute that relates to the Website, Genero Services, or these Terms.
23.3 Users are solely responsible for compliance with any applicable laws of the country from which they access the Website or Genero Services.
Last updated 11th August, 2014.
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