Key Details
USD $5,000
Payment details
on Mar 11, 2013
Owl City
Release forms required:

Key Details

USD $5,000
Payment details
on Mar 11, 2013
Owl City
Release forms required:

The Brief

Owl City wants you to make a music video for his next single Gold. This is a massive opportunity to gain a high level of exposure for your work; Owl City's most recent video hit 1.9 million views in it's first week, with the video before that achieving over 75 million views!

He's left the brief wide open to your interpretation however please consider Owl City's younger demographic and avoid any inappropriate content.

Deadline for entries is 11 March 2013, 23:59 GMT time.

Awards & Judging

The winner will receive $5,000 and have their video used by the band as they promote Gold.

Outstanding videos will also be nominated for the 2013 Genero Awards.

The winner and finalists will be chosen by Owl City and Genero.

Owl City

When it came time to record The Midsummer Station, Adam Young’ s third album as Owl City, the Minnesota native set himself the following challenge: "Over the past several years I'd become fascinated with trying to capture magic in a jar through simple, concise pop songs,” he says. “I saw it as a great challenge to try to come up with catchy, unique, and memorable songs because it was a new method of songwriting I'd never approached before. I believe artists should never look back or repeat themselves and this was a new frontier for me.

To create the instantly memorable, feel-good moments he envisioned, Young sought out co-writers and outside producers for the first time, enlisting his friend Matt Thiessen (Relient K), Stargate (Rihanna, Wiz Khalifa), and the team of Josh Crosby, Nate Campany, and Emily Wright (the latter known for her work with Dr. Luke). “I made my first two records on my own without any outside help and learned that it’ s easy to overthink what you do by allowing yourself to become too emotionally invested in what you're doing,” Young says. “Initially, I was anxious about letting other people co-pilot the solo endeavor I’ d always played close to the chest, but it was exhilarating not having 100 percent control over what happened. In the end for me, it's all about trying new things as an artist. Working with other writers taught me to care about a song as a piece of art created to reach people versus worrying about getting the final say or having my own way. Collaborating kills off a lot of ego and pride issues and that’ s a really healthy thing.

The process enabled Young to tap into collective human experiences in his lyrics and connect on a larger scale. “I’ m known for creating music based on whimsical ideas and concepts from my own headspace, and another set of parameters I set for myself was to write about things people might relate to better,” he says. Young is particularly proud of Embers in which he acknowledges that everyone goes through dark days, but the trick is to stay focused on the light up ahead. Dementia documents the “crazy, schizophrenic thoughts and feelings” Young dealt with in the wake of the success of his chart-topping 2009 platinum debut album Ocean Eyes, while Gold serves as a reminder to never forget your roots (in his case, Owatonna, MN, where he still lives). Then there’ s Dreams and Disasters, which Young says sums up the core theme of the album. “Life is full of dreams and disasters,” he says. “When things go right, you feel like you're on top of the world and when things go bad, you're heartbroken, but you've got to figure out how to press on regardless of your situation because life is all about the journey.

The Midsummer Station is still a whimsically lyrical record but perhaps not as over- the-top in its quirky depth of imagery as my previous work,” Young continues. “On this album I wanted to write songs that felt a bit more accessible in a way that would allow listeners to enjoy the songs for what they are rather than parse the meaning of every little phrase or metaphor. I wanted to paint with bigger, broader brush-strokes so people might better understand and relate to the kinds of things I'm singing about.” Young’ s willingness to collaborate on The Midsummer Station also opened new sonic avenues. The album retains Young’ s synth-driven melodic pop sensibility but majorly ups the rhythmic ante. Songs like Shooting Star, Dreams and Disasters, and I’ m Coming After You pulsate with euphoric dance beats that will appeal to fans of house, trance, dub-step, and other styles of EDM. “I grew up listening to dance music and I've always wanted to make a dance record, Young says. “European dance music has so much influence over pop right now, so it made sense to me. I admire a lot of the great trance DJs of the past ten years, guys like Armin van Buuren, ATB, Above & Beyond, Tiësto, and Ferry Corsten.” Other tracks, like Embers and Dementia,” follow on the more rock-inspired sounds that Young began to explore on his second album, 2011’ s All Things Bright and Beautiful. Dementia even features guest vocals by one of Young’ s heroes, blink-182’ s Mark Hoppus. On the album’ s first single, the incredibly infectious pop gem Good Time, Young is joined in a duet by Call Me Maybe star Carly Rae Jepsen. Young being a fan of Jepsen, reached out to her about collaborating on a song upon learning that she was also a fan of his. This mutual admiration and excitement to work together can be heard on Good Time – an undeniable summer anthem.

Though the songs were written during various sessions in Los Angeles, New York, and Nashville, Young recorded The Midsummer Station at his own Sky Harbor Studios in Owatonna, as he has all of his albums. “I've learned a few tricks over the past few years as a producer that have allowed me to better capture the sounds I envision in my head, and I think this album sounds a lot more polished than my previous records and it's been great to see the evolution of Owl City as a project with an aesthetic change over time and evolve from one thing into another,” he says.

Indeed Young has come a long way since his days posting his musical experiments on MySpace and YouTube, launching both an online savvy and radio-friendly career that the New York Times called “a textbook illustration of how the music business needs new and old forms of media to make an artist a star.” Before becoming an Internet sensation, Young, the only child of a mechanic and a schoolteacher, attended community college and worked dead-end jobs, including one in a warehouse loading Coca-Cola trucks. He began creating melodies and beats on his laptop as a way to combat insomnia and eventually self-released an EP, 2007’ s Of June and an album, 2008’ s Maybe I’ m Dreaming, both of which reached the Top 20 on Billboard’ s Electronic Albums chart.

Impressed by Young’ s connection to his grassroots audience, Universal Republic signed Owl City in early 2008 and the following year released Ocean Eyes, which spawned the quadruple-platinum first single Fireflies, —a No. 1 smash hit in 24 countries including the U.S., where it hit the top spot twice, and sold more than 12 million downloads worldwide. “I don’ t think of ‘ Fireflies’ as something I have to beat because that isn’ t really the point,” Young says. “The point is to inspire people. I want my music to be the first thing people reach for when they get home after a good or bad day. I want it to be a refuge or a "way out" in the same way my favorite albums have been for me over the years. If I catch myself trying to write songs just to break records, I realize I’ m doing it for the wrong reasons.”

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      1. Content, Submissions or Videos uploaded or created by other Users may be competitive with, and/or similar or identical in part or whole to your Content, Submissions or Videos. You acknowledge and agree that you will not be entitled to any payment, fee, or other consideration as a result of any use of any such similar or identical material, and hereby release Genero and the Client from any and all claims relating thereto;

      2. you are the creator and exclusive copyright owner of any Content, Submissions or Videos and entitled to submit them on your own behalf and on behalf of each other owner of the Content, Submissions or Videos;

      3. you are solely responsible for the Content, Submissions or Videos that you submit and the consequences of posting or publishing such on the Website including any copyright infringement;

      4. as at the date of Submission, you have completed via Genero’s Services any and all fully executed Release Forms (as provided by Genero or Client and without alteration, save as to including requested details), and retained licences, rights and consents necessary (each of which are world-wide, royalty free, irrevocable, perpetual, and transferable/assignable/licensable, in all media now known or hereafter devised) in order to grant the rights provided herein, including releases relating to performances, compositions and sound recordings, locations, models, and intellectual property, with the Filmmaker bearing sole responsibility for the adequacy, authenticity and accuracy of the information and identification requested by Genero or Client (as per each Release Form). For the avoidance of doubt, unless provided as an Asset via the Genero Services, you must have legally licenced any third party material (including songs) for use in your Submission, which must be cleared for commercial use without any fees, limitations or restrictions whatsoever;

      5. you shall immediately provide, upon reasonable request by Genero or the Client, copies of any and all Release Forms, authorities, permissions, transfers, assignments, waivers, licences, proof of ownership, or other documents required under these Terms;

      6. you are entitled to grant Genero each of the rights relating to the licence, use and treatment of your Submission, and Genero’s use of those rights will not violate the rights of any person (including copyrights, trademark and trade dress rights, database rights, trade secrets, moral rights, intellectual property rights, publicity rights, industrial rights, and any other proprietary rights arising under the laws of any jurisdiction), and if requested you shall provide to Genero a written confirmation of such rights;

      7. you are entitled to be the sole recipient of any Payment due hereunder or of any other payment flowing from Genero’s Services, and neither Genero nor the Client shall have additional liability to Filmmaker or any person relating to the Payment or other award, if any, after remittance of same to Filmmaker;

      8. your Submission and the contribution of any third party (including any Contributor) or third party materials is not subject to the requirements or obligations of any union, guild, collecting society, or similar association (“Union”) or if it is subject to any Union you warrant and agree to fully comply with such Union’s rules and policies and you indemnify and hold Genero and Client harmless for any Union related claims whatsoever and howsoever caused;

      9. your Content, Submission or Video may be subject to criticism and/or review by the public and as such may receive positive or negative comments and reactions, and Genero is not responsible for any such review or comment or any consequences relating thereto;

      10. Filmmaker shall, if reasonably required by Genero or the Client, participate in press photography/filming, media interviews, as well as general promotional and publicity activity of Genero and/or Client;

      11. you shall immediately provide, upon reasonable request by Genero or the Client, your government photo identification and proof of age;

      12. Genero is not responsible for lost, damaged, misdirected, unusable or unreadable Content, Submissions or Videos, or technical issues with the Website;

      13. you shall not collect views, comments, votes or any other activity using automated tools or disposable email addresses, or any similar method; and

      14. Filmmaker is responsible for any and all Applicable Taxes, third party costs, charges and expenses in relation to the Filmmaker’s participation in Genero’s Services (including receipt of any payment) and obligations under these Terms.

  13. Briefs

    A variety of Brief structures are available for Clients to work with Filmmakers via Genero, including: i) asking Filmmakers to first submit a treatment/idea, before going into production, ii) going straight to production and by-passing a treatments/ideas phase, and then selecting the Video that best matches the Brief, iii) commissioning an individual Filmmaker, or iv) searching Genero’s Video Store to find and purchase an existing Video, edited or unedited by the original Filmmaker. The following terms govern the various structures available to Clients and Filmmakers.

    1. Genero may, in its absolute discretion for any reason whatsoever, edit, postpone, or cancel a Brief without any liability to you; including not making a Client Selection and not publishing Submissions.

    2. The Closing Time and Date for each Brief (if relevant) shall be listed on the relevant page on the Website. Genero reserves the right to alter any Closing Time and Date in its absolute discretion. All dates/times are Greenwich Mean Time (GMT) unless stated otherwise. It is your responsibility to convert the time and date to your local time zone. Your Submission will not be accepted if it is not submitted by the Closing Time and Date. Notwithstanding the foregoing, Genero reserves the right, at its sole discretion, to accept or refuse to accept late Submissions.

    3. Following the Client Selection, Genero strongly recommends that the Filmmaker and Client agree to all details pertaining to production of the Video of a Client Selection by way of a formal contract (including dates, timing, location, number of edits, talent, insurance, video specifications, usage, confidentiality, milestones, exclusivity, budget, payments, and all other deliverables) before proceeding. For the avoidance of doubt, Genero is not and will not be a party to such agreement.

    4. The Client may offer to purchase a Video or commission a Filmmaker by issuing a Brief directly to a Filmmaker through the Website, and the Filmmaker shall have the option to accept (hence becoming a Client Selection) or decline the Client’s Brief. In the alternative, the Filmmaker may issue specific terms under which the Video may be purchased or Filmmaker commissioned.

    5. All matters that are agreed upon via written communication between the Filmmaker and Client will be binding.

    6. Both the Filmmaker and Client agree to work together in good faith to complete the Video of a Client Selection, however Genero is not responsible for and disclaims any responsibility for the Filmmaker’s delivery or non-delivery of the Video in accordance with the Client Selection.

    7. Whilst Genero will endeavour to help only where it can and in its sole discretion, Genero does not and will not mitigate or arbitrate in the case of any dispute between any Filmmaker and Client.

    8. Genero and/or Client will attempt to make contact with Filmmakers of a Client Selection via email using the details provided in the Filmmaker’s Account. The Filmmaker must respond to Genero’s or Client’s contact attempts within a reasonable amount of time in accordance with the Client’s requirements, usually within 24 hours of notification. Genero or Client accepts no responsibility for being unable to reach the Filmmaker if these attempts are unsuccessful, and reserves the right to withdraw or disqualify such Submission. Filmmakers are strongly encouraged to supply multiple contact details/methods to ensure Genero or Client is able to make immediate contact.

    9. In the event that a Filmmaker’s Video is published on Genero and not a Client Selection, such Submission will automatically be made available in Genero’s Video Store after the Client Selection has been announced. For clarity, Filmmaker can set their own price or make their Video unavailable for sale from the Video Store.

    10. The Filmmaker hereby acknowledges, warrants and represents that:

      1. if your Submission is a Client Selection, you will complete and deliver the Video in accordance with the Submission, Brief and Client’s requirements to the highest standards (as demonstrated in your previous work), specifications and to the Client’s reasonable satisfaction;

      2. you will provide up to 10 hours of editing time (as required) towards the re-edit of a Video to facilitate a Video Store sale;

      3. you will supply a high resolution file of your Video on physical media via mail, or uploaded electronically (at Genero’s or Client’s discretion) within three (3) days of being notified that your Submission is a Client Selection, in accordance with Genero’s broadcast specification guidelines as well as the Client’s individual requirements within the Brief. Failure to do so may result in your Submission being ineligible for Client Selection and no Payment being made;

      4. the Filmmaker, Performers and Contributors (including director, producer and team members) named in the Submission or any communication that forms part of your response, are the persons that shall be used in the Video of a Client Selection, unless otherwise agreed with Client; and

      5. you will not initiate, complete, or attempt to complete any commercial transaction or completion of the Brief outside of Genero and Genero’s processes with any User, or otherwise attempt to circumvent Genero’s Services and/or Genero’s Fees.

    11. The Client hereby acknowledges, warrants and represents that:

      1. it has the ability and funds to fulfil the Payment in full, Genero’s Fee and Applicable Taxes to Genero when creating a Brief;

      2. it will not initiate, complete, or attempt to complete any commercial transaction or completion of the Brief outside of Genero and Genero’s processes with any User, or otherwise attempt to circumvent Genero’s Services and/or Genero’s Fees;

      3. it will not use any Submission for any other purpose other than making a Client Selection;

      4. it will have no right, title, licence or interest in any Submission other than a Client Selection and only where Genero’s Fee, Payment and Applicable Taxes have first been received by Genero in full;

      5. it is responsible for requesting and obtaining properly completed Release Forms from the Filmmaker or from the Filmmaker via Genero and to satisfy itself with their contents (including completeness, accuracy and adequacy);

      6. it will not decide or announce a Client Selection until the Closing Time and Date published on the Brief has passed;

      7. reference checks, and any due diligence pertaining to the Filmmaker have been undertaken by the Client prior to Client Selection;

      8. the Brief describes the Client’s requirements as accurately as possible and in enough detail so the Filmmaker can determine if the Payment will be sufficient;

      9. the Brief will not be substantially modified after it is launched, unless the Filmmaker agrees in writing to such modifications; and

      10. all Submissions and other communication and responses, including emails in relation to a Brief are confidential, and may only be shared within the Client’s team.

    12. Genero and the Client have the right to:

      1. select any Filmmaker and their Submission as a Client Selection;

      2. withdraw a Client Selection and/or remove a Submission if the Filmmaker has not complied with these Terms; and

      3. supplement a Client Selection with any other Submission if the initial Submission is no longer deemed eligible for Client Selection.

  14. Payments, Genero’s Fee and Applicable Taxes

    1. A Payment will be made to the Filmmaker of a Client Selection upon final delivery of the Video as per the Brief.

    2. In Genero or Client’s absolute discretion, a series of Part Payments may be made in accordance with the advised delivery schedule.

    3. The Client and the Filmmaker acknowledge, confirm and agree that:

      1. The Client shall pay the Payment, Genero Fee and Applicable Taxes to Genero via the payment terms and method designated by Genero;

      2. Genero shall always be entitled to deduct and retain the Genero Fee and Applicable Taxes from any amount received by or owed to Genero for Genero’s Services, and the Genero Fee shall not be refundable or returnable for any reason whatsoever regardless of any other Clause in these Terms;

      3. Where Filmmakers respond to the Brief by submitting Videos (ie. a straight to production structure) instead of treatments or ideas first, Payments will be made to Filmmakers in accordance with the amounts and structure outlined in the Brief. If Genero determines in its sole discretion that there were insufficient Videos meeting the Brief, Client is responsible only for Genero’s Fee, Applicable Taxes, plus Filmmaker Payments for any Client Selections; and

      4. Without limiting the clause immediately above, for all other structures, in the event that the Filmmaker fails to deliver the Video of a Client Selection to the Client’s satisfaction and the Filmmaker fails to cure, then the Filmmaker will receive no Payment (excluding any Part Payments already approved by Client).

    4. Unless stated otherwise, Genero will transfer Payments to your nominated Payoneer account or via an alternate method, at its complete discretion.

    5. Payments which are not wholly comprised of cash (“Non-cash Payments”) offered under a Brief are not transferable, exchangeable or redeemable for cash. Non-cash Payments are as expressly described on the relevant Brief and anything not expressly described is excluded and does not form part of the Payment.

    6. Genero may deduct or charge you applicable currency exchange, bank, handling, transfer and postage fees to deliver Payments to you.

    7. You acknowledge, confirm and agree that Genero may, in its sole and absolute discretion, increase, decrease, modify, alter, introduce or remove any fee charged by Genero, either permanently or temporarily.

  15. Disclaimer Of Warranty And Limitation Of Liability

    1. Warranty disclaimer. The Genero services are provided "as is", without any warranty of any kind. Genero expressly disclaims all implied warranties to the maximum extent allowed by law, whether express, implied, or statutory regarding or relating to the product, documentation, or any materials furnished or provided to you under these terms. To the maximum extent allowed by law, Genero specifically disclaims all implied warranties of merchantability, fitness for a particular purpose and noninfringement with respect to the foregoing.

    2. Limitation of liability; sole and exclusive remedy. To the maximum extent permitted by law, Genero, affiliates, parent companies, subsidiaries, officers, directors, employees, agents, network service providers, business partners, licensees and licensors (collectively, the "Related Parties") disclaim all liability, whether based in contract, tort (including negligence), strict liability or otherwise, and further disclaims all losses, including without limitation direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with access to or use of the site, the software and/or service, even if Genero and/or Related Parties have been advised of the possibility of such damages. Without limiting the foregoing, in no case shall the liability of Genero or any of the Related Parties exceed the greater of $50 or the Genero Fee from the Brief which liability arose from..

    3. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, the liability of Genero and its affiliates shall be limited to the fullest extent permitted by law.

  16. Indemnification

    1. You agree to indemnify, hold harmless and defend Genero (and if you are a Filmmaker, indemnify, hold harmless and defend Genero and Client) and the Related Parties at your expense, against any and all claims, actions, proceedings and suits and all related liabilities, damages, settlements, penalties, fines, costs and expenses (including, without limitation, reasonable solicitors' fees and other dispute resolution expenses) incurred by Genero arising out of or relating to:

      1. your violation or breach of any term of these Terms or any policy or guidelines referenced herein;

      2. your use or misuse of or participation in Genero’s Services;

      3. any purchase related to any of Genero’s Services;

      4. the submission of any and all Content, Submissions and Videos, including any Content, Submissions and Videos which are incorrect or in any way misleading; and

      5. any aspect of Genero’s Services that does not function as intended for any reason beyond the reasonable control of Genero and particularly in connection with: service interruptions caused by an internet service provider; an internet connection; any fault or deficiency in computer hardware or software; any fault or deficiency in audio/visual hardware; any fault or deficiency in website code.

    2. Genero expressly disclaims any responsibility for the Content, Submissions and Videos displayed on the Website or made available as part of any of Genero’s Services, and by using the Website or any of Genero’s Services, Users agree that Genero and/or the Related Parties shall have no responsibility for any Content, Submissions or Videos that infringes the copyright or other intellectual property rights of any third party or is deemed to be offensive, discriminatory or misleading to Users in any way whatsoever.

    3. You hereby irrevocably waive any right to seek or obtain an injunction, rescission or termination of these Terms, or any rights hereunder.

    4. Should Genero in its sole discretion, determine that User has breached these Terms, then nothing herein shall prevent or in any way restrict its right to pursue any of its legal and/or other remedies, including, without limitation, court action.

  17. Change to Services

    1. Genero reserve the right to discontinue or remove any part, Content, Submission, Video, or functionality of Genero’s Services at any time and without notice.

    2. Genero reserves the right to alter, modify, add to or change in any way, any provision of these Terms and may, in its absolute discretion, limit or expand Genero’s Services without giving prior notice to User.

  18. Copyright Infringement - Take Down Procedures

    1. If you believe that any materials on Genero’s Services infringe your copyright, you may request that such materials be removed. This request must bear a signature (or electronic equivalent) of the copyright holder or an authorised representative, and must: (a) identify the allegedly infringing materials; (b) indicate where on the Website the infringing materials are located; (c) provide your name and contact information; (d) state that you have a good faith belief that the materials are infringing; (e) state that the information in your claim is accurate; and (f) indicate that "under penalty of perjury" you are the lawful copyright owner or are authorised to act on the owner's behalf. If you believe that someone has wrongly filed a notice of copyright infringement against you, you may send to Genero a counter-notice in accordance with Genero’s requirements. Our contact for copyright issues relating to this Website (including the notices and counter-notices) is Please note that there are penalties for false claims under The United States Digital Millennium Copyright Act of 1998.

  19. Assignment

    1. Genero may transfer, assign, novate or otherwise deal with any of its rights under these Terms to another party without notice to you.

    2. You are not permitted to assign any part of these Terms without Genero’s prior written consent.

  20. Governing Law and Jurisdiction

    1. These Terms and use of the Website and Genero’s Services are governed by the laws of Victoria, Australia.

    2. By accessing or using the Website or Genero’s Services, the User submits to the exclusive jurisdiction of the Victorian Courts in Australia for any dispute that relates to the Website, Genero’s Services, or these Terms.

    3. Users are solely responsible for compliance with any applicable laws of the country from which they access the Website or Genero’s Services.

Last Updated 9 September 2015.
© 2015 Genero, all rights reserved.

Project Results

Project closed: Mar 11, 2013
Videos submitted
Creatives involved
Official selection
Staff Pick

Official Selection

Staff Pick
United States
13317 1 15
Every photo has a golden lining.

Staff Picks