Genero is a platform for creative people to make official music videos, get global exposure and grow their career. So far we have paid out over $150,000 in cash prizes to filmmakers around the world!

What type of exposure will I get? Plenty! We understand the challenge in getting noticed, so we do everything we can to get your name and work in front of the right people.

  • Genero is made up of creative people in creative industries - filmmakers, record labels, production companies, music managers, TV networks, media etc.
  • Genero videos have been screened at London's prestigious BFI, Coachella music festival, Melbourne's ACMI theatre, the Cannes Lions Festival of Creativity and on the big screens of Duran Duran's world tour
  • Each day a large audience watches your videos on Genero, Facebook, YouTube, Vimeo, live events, etc
  • Genero and our partners run big PR campaigns that promote the videos and creators behind them
  • Via Genero's Director Agency, we connect filmmakers directly with artists/labels for paid music video work
Register my Genero account
 
If you’re looking for a career in music video, we can help you get paid work via Genero's Director Agency;
  1. Brief comes in from an artist or label
  2. We match the request to our directors
  3. Directors come back with a treatment
  4. Artist/Label chooses the Director they want to work with
  5. Director makes video and gets paid according to the brief
Artists & Labels Looking for a director? We’ve got thousands of talented filmmakers all over the globe, just email us at directors@genero.tv.

Directors Interested in being represented? If you haven't already, register now to get involved in our comps. That's the first step in showing off your talents!
Don’t just take it from us! Check out some of our featured film makers, and read their Q&A to see how they’ve benefited from Genero.
Italy
Mhimhi
Italy

I've been a singer for a long time, but i love cinematography too. Now i'm performing spot tv in italy and i won unicredit bank contest. I'd like to do what i do.. Spot and videoclip.. But i would like to do something more for cash not only contest. In fact now i'm working on an italian group's videoclip, that seems to be very interesting..As soon as i'll do, i'll post on my vimeo channel.

Read Mhimhi's Q&A and full profile, and check out their site. What was it about Genero.tv that made you want to enter? Has it had an impact on your exposure or career?

The freedom to use creativity, the chance to improve my skills, and also to get noticed. Yes, i've actually got some paid work after people saw my Genero videos. I haven't made them yet but a record label have asked me to shoot 3 of their videos after they saw my Endless Road video for The Panics on Genero!

How would you describe your film making style?

Narrative, rythmic, i like to tell stories and sometimes i like to make something abstract. But most of all i like communicate feelings or share human situations, in every way possible..even shouting from on top of a rock!!!

What sort of work have you done in the music video space before?

I've only made 1 video for an independent label, "fish and chips" titled "the sun always shine on tv": http://vimeo.com/8941271. But i want to improve my production and that's why i decided to participate in the contests on Genero.tv, hoping to get noticed and get involved in some exciting stuff..

Where are you hoping to head in the future?

I don't care about money, but i need it...i want to upgrade my gear, like a better camera, cranes, monitor, flycams, drone cam, developing 3d features, and be able to pay people and get a lot of professional people working with me! I'd like to shoot a feature film too. The road is narrow and long but i won't give up!


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