Tribeca Interactive + Interlude: A Music Film Challenge |

The Project

The Tribeca Film Festival brings Tribeca Interactive & Interlude: A Music Film Challenge in collaboration with The Lincoln Motor Company to Genero’s community of filmmakers. This challenge gives today's storytellers an unprecedented opportunity: to re-imagine storytelling for the digital age by creating interactive music films for Damon Albarn.

To participate, filmmakers will use TreehouseInterlude’s self-service authoring suite – to create an interactive music film for the song 'Heavy Seas Of Love' from Albarn’s new studio album ‘Everyday Robots’. With Treehouse's simple and intuitive interface, participants can design their interactive music films in a multi-branch, multi-layered, tree-structured style, which will allow viewers to play an active role in the storytelling process.

The finalists’ films will be showcased as part of the Tribeca Online Festival and displayed throughout 2014 Tribeca Film Festival official venues and lounges via interactive kiosks, in addition being made available on the Challenge website.

Deadline for submissions is March 27th, 2014, 23:59 GMT time.

Awards & Judging

Damon Albarn and Aitor Throup, Creative Director for ‘Everyday Robots,’ along with an esteemed jury, will select one winning filmmaker who will receive $10,000. They will also receive travel to New York, including accommodation, and tickets to attend and be showcased at the 2014 Tribeca Film Festival (April 16 – 27). See terms for complete rules and details.

Damon Albarn

Damon Albarn is a singer, songwriter, producer and composer whose eclectic musical style and observational lyrics have made him one of the UK's most influential and consistently interesting musicians. The singer with blur and Gorillaz, he is the recipient of four Brits, two Ivor Novello Awards and a Grammy Award. Read more.

Damon Albarn’s new studio album – his first solo record – titled 'Everyday Robots' will be released by Warner Bros Records on 29 April. Pre-order the album & get Everyday Robots single instantly: