Create films around the theme "What you would tell your younger self"
Create aspirational stories around this year’s theme ‘Look Good. Do Good’. Total Payments $30,000!
This brief is for a global Movember video that teaches those that have just signed up how to get the most out of Movember. This video will be used for several different countries, and the audio will be translated (by Movember) into 15 different languages (more info about translating below and in the full brief document on the assets tab above ). Also check the Movember USA brief currently live (which is also open to filmmakers globally)! The primary goal of this brief is to educate people to sign up on Movember.com and explain the next steps of participation in Movember once you’ve registered. The secondary goal is to move the community’s participation to the next level. Inspire Mo’s (signed-up participant that will grow a Mo to raise funds) to get other people involved, so they can also fundraise or grow just a moustache. In the long term Movember wants these videos to encourage fuller engagement in the Mo community that lead to re-participation in 2015. There should be a trickle-down effect of this, with Mo Bros and Mo Sistas passing on correct knowledge to the wider community. These videos are not just for 2014, they will be used for the next few years as well.We want people to feel good and excited about Movember participation and doing it right. Some feelings the videos should evoke: - Fun - Doing good charitable work - Easy & accessible - Legitimate (safe & secure website) - Movember is bigger than themselves, feeling part of a global movement - There is a specific “correct” way you participate Selected treatment will be accessible and friendly, not intimidating. There will be simple, clear, strong calls to action.- These videos will be used on the Movember website, in social media and promoted to participants via email. - The video should not be longer than 2 minutes. - Movember will provide the opening and closing cards (frames), they well also provide the logo. - The videos can be filmed footage or animation, incorporating music, supers or voice-overs, etc. Important: Videos cannot contain any spoken-to-camera content, as this can not be translated easily. - If the selected filmmaker used spoken audio or text in their idea, they will complete their final English video, and then receive (from Movember) audio tracks (or translations of text) in 15 languages (to the same length / script of the English video), so that the audio/text can be swapped out and 15 language version videos created. Filmmaker’s responsibility is to create 1 English version, and then swap any audio/text 15 times for the various languages. Movember’s responsibility is to create 15 audio files or text translations based on the script and timing of the filmmaker’s original English version, and provide those to the filmmaker. - If using music, filmmakers will have to use royalty free music that is ok for perpetual, global, commercial use without any fees, and provide the licence to show this.
This brief is for 2 x 60 second videos that will explain in-depth, how to get further involved with Movember. The videos will be used by Movember USA, but filmmakers globally are invited to submit a treatment! Also check the Movember Global brief currently live. The 2 themes are: 1. How to fundraise 2. How to do Movember in your office The goal for these videos is for Mo Bros and Mo Sistas to follow the rules and become fundraisers, moving the community’s participation to the next level. Movember has a high proportion (75-80%) of new participants each year, and around 55% are zero-dollar fundraisers (ie. have never raised money). In the end these videos need to make sure that each Mo Bro and Mo Sista are fully aware of how to participate correctly, so they will participate again in 2015.These videos need to make people feel good, excited and inspired about Movember, participating and doing it right. The tone of the videos should be: - Inclusive - Fun - Worthwhile - Inspiring - Quick When they watch these videos they should evoke the feelings of: - Fun - Doing good charitable work - Easy & accessible - Legitimate (safe & secure website) Treatment should be accessible and friendly, not intimidating. There will be simple, clear, strong calls to action. Video should have a quick pace, with energetic music (optional). We want to convey the excitement and fun of the campaign while keeping things quick, simple, and straightforward. These 2 videos can look like they came from the same family i.e. the visuals can be similar however the messages are different and they must meet the objectives set.- These videos will be used on the Movember website, in social media and promoted to participants via email. - Each video would ideally be 60 seconds, but can be up to 2 minutes if you feel that suits your story better. - Movember will provide the opening and closing cards (frames), they well also provide the logo. - The videos can be produced in any style, eg. filmed footage or animation, incorporating music, supers, voice-overs, etc. - If using music, filmmakers will have to use royalty free music that is ok for perpetual, global, commercial use without any fees, and provide the license to show this. - Ensure you read the full brief, available for download on the Assets tab above.